Tuesday, December 20, 2011

Taylor Swift's retouched CoverGirl Campaign Pulled. Should Makeup Ads Get Real?


It happened: Taylor Swift , America's squeaky clean sweetheart, is being banned for being too unrealistic. The CoverGirl spokesperson who's already appeared in a series of print and commercial ads for the makeup brand, is the target of a new inquiry by the National Advertising Division of the Council of Better Business Bureaus Claims.
In a print ad for the CoverGirl NatureLuxe Mousse Mascara, she appears milky-skinned, eyes aflutter. "2X more volume" promises the copy beside her lustrous lashes. And in much finer print, "lashes enhanced in post production."

Taylor Swift's